PPC Manager - Manchester / On-site / £35k-£40k
Looking to elevate your digital marketing career? I am working with an exciting skincare brand and they are seeking a PPC manager to join their team. This pivotal role within the marketing team offers the chance to shape and expand the paid search strategy on a global scale.
The successful candidate will enjoy the autonomy to craft campaigns across Google and Bing, including Search, Performance Max, Display, and YouTube, while directly reporting to the Senior Performance Marketing Manager.
Responsibilities:
- Strategically plan and execute PPC campaigns across various platforms and regions, ensuring alignment with the brand's goals and strategies
- Conduct extensive keyword research to maintain visibility and identify emerging trends
- Craft targeted ad copy and creatives that resonate with audiences while maintaining brand integrity
- Implement budget management strategies to meet channel ROAS targets efficiently
- Utilise analytics tools for tracking, analysis, and reporting on key performance metrics
- Provide actionable insights to enhance marketing strategies based on performance data
- Stay abreast of industry trends and competitor activities to inform optimisation strategies
- Collaborate with marketing teams to optimise landing pages and conversion rates, including A/B testing
Qualifications:
- At least 4 years' experience in PPC, with a comprehensive understanding of Google's product suite
- Expertise in campaign creation and optimisation
- Proficiency in Google Ads, Bing Ads, and other relevant platforms
- Strong analytical skills with a knack for interpreting data and deriving actionable insights
- Excellent communication and teamwork abilities
- Familiarity with Paid Social, Affiliates, and SEO is advantageous
*Must have retail experience*
This role is perfect for a PPC Manager with a passion for data-driven marketing and a desire to drive tangible results. If you are ready to take on a challenge that rewards innovation and strategic thinking, apply now to join a brand that values creativity and performance. eni@engagewithus.com